FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE: MODULE 2 PERFUMERY LAB In an age where fragrance

In an age where fragrance is as much about emotional storytelling as it is chemistry

We’ll explore the key aroma chemicals behind the note and how to shape tone

We will examine the characteristics and olfactory profiles of key woody materials

- Use CAS numbers and navigate aroma chemical nomenclature

California

FROM CONCEPT TO CREATION- DESIGNING PACKAGING FOR YOUR BRAND THAT IS BOTH INTUITIVE AND SUSTAINABLE: MODULE 2 PERFUMERY LAB In an age where fragranceTHIS MODULE WILL FOCUS ON ANALYZING MARKETING AND DESIGN CONSIDERATIONS TO CREATE EFFECTIVE PACKAGING DESIGN SOLUTIONS, SUSTAINABLE PACKAGING, BRANDING, AND STORYTELLING LEARNING OUTCOMES Upon completion of this course, students will be able to: 1. Develop knowledge of packaging design as a communication and marketing tool. 2. Comprehend the importance of packaging as it relates to protection against spoilage, breakage, tampering and as a method of