Springboard briefing with five books from the

with five books from the bestselling series in one volume

The basis for this new paradigm is a three-pronged

Without flamboyance or fuss

With a broadly post-structuralist approach

from the ancient world to the new universe of the Internet

Springboard briefing with five books from theThe Springboard: How Storytelling Ignites Action in Knowledge Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn