It makes them feel like everything is going to be okay. During the pandemic, Larson took a deliberate step backinto her garage, to be precise
The reason given here for toasting is throat protection. The ad claims, the exclusive TOASTING Process which includes the use of modern Ultra Violet Rays the process that expels certain harsh, biting irritants naturally present in every tobacco leaf. On the other hand Camel claimed, Camels are never parched or toasted. We would never dream of parching or toasting these choice sun-ripened tobaccosthat would only drive off or destroy the natural moisture that makes Camels fresh in natures own mild way. The ad closes with a challenge and an ominous warning, switch to Camels for just one day then leave them, if you can. A mainstay in the advertising of Lucky Strike was celebrity endorsements

Future policies around any flavored tobacco products should consider the sensory effects and chemistry of synthetic additives added by the industry to modify tobacco products. The research team measured the content of menthol and 15 other cooling chemicals in the new non-menthol cigarettes sold in California and compared those concentrations to similar products with menthol labels available in New York State, where menthol cigarettes are not banned
"Not what we expected to see, based on all the historical data we had prior to the pandemic." He predicts casinos that don't go smoke-free are putting themselves at a competitive disadvantage
So I amuse myself, and that means overthinking.