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Such compensatory behavior offsets any theoretical benefit of ventilated filters and results in increased inhaled carbon monoxide and increased cardiovascular risk

And in that same period the rate of lung cancer among women increased approximately fourfold

"I think it reflects the times, so we were amused by it," said Mariam Touba, the society's reference librarian

As smoking is becoming more of a taboo rather than a simple habit that it used to be, tobacco market is shrinking and companies are forced to improve their strategies in order to survive

While this might be bad news for the tobacco and alcohol industry, it also presents a unique marketing opportunity which two Japanese companies now aim to capitalise on