Instead, spotting a copy of Bride of Frankenstein at a video store, he came up with a different concept entirely
Parcel Select Nonpresort
First Smoke: La Campana de Panama Soberana started out with a nice little pepper blast which quickly faded away a left me with some strong cinnamon, sweet brown sugar, cedar, and tobacco notes with a really interesting black cherry aftertaste
"And will make you glamorous and beautiful." Embarrassing fact: In every conversation I had with social smokers, someone - me or my interviewee-would, unwittingly, parrot the tobacco industry's present party lines: that cigarettes are natural ("From Farm to Pack" - Natural American Spirit), purer than the alternatives ("Nothin' But Tobacco & Water" - Winston)
Richard Dunhill, the then Chairman of Alfred Dunhill Limited, to bring this grand vision to fruition